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Communication Management Across Culturally Diverse Teams


  • Roxana Bîrsanu

    (Romanian-American University)


The unprecedented trend of person mobility and active interactions across cultures and borders has triggered an increasing number of challenges and, with them, the imperative need to find valid solutions. In organizations and institutions across the globe, – regardless of whether they operate in areas such as business, hospitality, education or entertainment – teams are a much-needed instrument for innovation, problem solving or increased productivity. This paper sets to investigate the relevance of communication in culturally diverse teams, the main factor that ensures the cohesion and efficiency of such teams, namely the acquisition of intercultural competence, and the application of a cultural model to the complex structure of international groups. By the same token, we identified a series of benefits and drawbacks of cross-cultural teams and presented some suggestions to overcome them.

Suggested Citation

  • Roxana Bîrsanu, 2020. "Communication Management Across Culturally Diverse Teams," Romanian Economic Business Review, Romanian-American University, vol. 15(4), pages 81-89, december.
  • Handle: RePEc:rau:journl:v:15:y:2020:i:4:p:81-89

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