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Financial Advantages Of Software Personalization


  • Larisa Gavrilă

    (Politehnica University Bucharest)

  • Sorin Ionescu

    (Politehnica University Bucharest)


Software personalization is considered to be a must have for B2B (Business to business) clients and suppliers. Clients need personalized applications in order to gain competitive advantage on the market but also this is needed due to existent complex IT infrastructure where the applications need to be integrated and implemented. Suppliers on the other hand in order to keep their market share they need to offer software personalization solutions. In order to determine the advantages of software personalization a framework is proposed in this article then the article looks into analysing three software companies listed on NASDAQ stock exchange. The analysis is focused on identifying the financial advantages a software company has by being involved in software personalization activities.

Suggested Citation

  • Larisa Gavrilă & Sorin Ionescu, 2016. "Financial Advantages Of Software Personalization," Romanian Economic Business Review, Romanian-American University, vol. 11(4), pages 53-59, december.
  • Handle: RePEc:rau:journl:v:11:y:2016:i:4:p:53-59

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