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Mega Mall Experience – Major Trend In Tourism And Leisure


  • Catrinel Raluca DRIDEA

    (Romanian-American University, Bucharest)

  • Gina Gilet SZTRUTEN

    (Romanian-American University, Bucharest)

  • Cristiana Ștefania ANTONOVICI

    (Romanian-American University, Bucharest)


The development of tourism has generated a significant impact on all tourism services, such as accommodation, food and beverage etc. As an important trend, the leisure segment has become more and more attractive to the potential tourists and therefore, the large variety of leisure facilities, such as: casinos, cruise ships, marinas, malls etc. Changes occurred in commercializing the tourism products (for both the producer and the consumer) have determined the development of specialized, niche offers that rely on recreational and leisure facilities. As part of leisure tourism, the shopping experience is considered to be a major trend at international level. Shopping facilities have become larger and more widespread, hence the concept of mega mall. This paper underlines the importance of mega malls in terms of leisure experience, by taking into account the perspectives for tourism development, the challenges and opportunities and the tourists’ behavior.

Suggested Citation

  • Catrinel Raluca DRIDEA & Gina Gilet SZTRUTEN & Cristiana Ștefania ANTONOVICI, 2016. "Mega Mall Experience – Major Trend In Tourism And Leisure," Romanian Economic Business Review, Romanian-American University, vol. 11(4.1), pages 74-79, december.
  • Handle: RePEc:rau:journl:v:11:y:2016:i:4.1:p:74-79

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