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Recent Developments Of International Business Environment


  • Adela ZIRRA

    (Romanian-American University, Bucharest)


The business world is a complex concept, generated by the dynamics of the international networks, which, in turn, are determined by: the many mergers that occur between large companies; the impact of modern communication technologies, leading to the diversification of transactional techniques; the rapid emergence of products and services on the market, which is facilitated by research and development activities taking place within companies, etc. From this point of view, defining and analyzing the business world must be based on two fundamental processes, namely the progressive development of international trade, and the rapid growth of overseas investment. Thus, capturing the main tendencies that characterize the developments in the contemporary business environment is an equally difficult and necessary process. In this context, the aim of this paper is to emphasize which are the most important developments in the international business environment, taking the following into account: the analyzes and scientific studies aimed at countries’ competitiveness in international business (Global Competitiveness Index); the attractiveness of the business environment for foreign investors (Doing Business Methodology - World Bank), and the results revealed by the analysis of potential worldwide savings (ranking Intelligence Division of The Economist).

Suggested Citation

  • Adela ZIRRA, 2015. "Recent Developments Of International Business Environment," Romanian Economic Business Review, Romanian-American University, vol. 10(4), pages 69-80, december.
  • Handle: RePEc:rau:journl:v:10:y:2015:i:4:p:69-80

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