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Globalization’ S Influence On Cultural Identity And Its Impact On The Romanian Consumption Behavior

Author

Listed:
  • Alexandru IONESCU

    (Romanian-American University, Bucharest)

  • Nicoleta Rossela DUMITRU

    (Romanian-American University, Bucharest)

Abstract

Globalization is the stage constituting the world economy as a whole, a process that consists of open borders, the general trade and behaves several dimensions: political, economic, spiritual, cultural, etc. Regarding the cultural aspect, globalization includes export and imposition of cultural patterns and socio-economic Western, being defined as a new situation that leads to a new planetary system characterized by a great ability to communicate and exchange information on a global scale. In terms of preserving cultural identity values, globalization has a decisive impact on crops, with the dominant culture tend to impose upon the other, resulting in a homogenization process, the intensity of which is given each country's economic power. Mass culture, well-known symbols (McDonald's, Coca-Cola, etc.) acquire planetary dimensions, becoming a subculture of all, embraced particularly by young people.

Suggested Citation

  • Alexandru IONESCU & Nicoleta Rossela DUMITRU, 2015. "Globalization’ S Influence On Cultural Identity And Its Impact On The Romanian Consumption Behavior," Romanian Economic Business Review, Romanian-American University, vol. 10(4), pages 137-146, december.
    • Handle: RePEc:rau:journl:v:10:y:2015:i:4:p:137-146
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