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The Accounting Of Bonus Points According To The New Legislative Norms

Author

Listed:
  • Lucian C-tin Gabriel Budacia

    (Romanian – American University)

Abstract

Bonus points can be used in order to buy goods, free or low priced services, as part of a transaction of selling goods or services, under the condition of accomplishing certain additional aspects. Trying to make the clients loyal is a key aspect which should be integrated in the marketing strategies of enterprises in order to ensure a certain profitability and also the survival on the market. The advantages of making the clients loyal are numerous. Besides a constant sales volume, loyal customers have a higher buying rate and a certain predisposition to accept price changes more easily than the other clients. The condition for the recording as deferred income of bonus points is that the loyalty programme implemented by the entity allows at any moment the following information to be known: the value of the given bonus points; the expiring date of the bonus points; the value of the delivered bonus points; the value of the existing bonus points, which are to be delivered in the next period of time.

Suggested Citation

  • Lucian C-tin Gabriel Budacia, 2015. "The Accounting Of Bonus Points According To The New Legislative Norms," Romanian Economic Business Review, Romanian-American University, vol. 10(3), pages 15-22, September.
    • Handle: RePEc:rau:journl:v:10:y:2015:i:3:p:15-22
    as

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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/FA15/REBE-FA15-A2.pdf
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