Customer Relationship Management Analyze For On-Line Store
Over the past years, the online environment has known a fast development and growth world wide proving its efficiency in various areas and becoming more present in everyday life. A smaller percentage of visits come from web directors, these are seen as databases organized by activity domain. Direct visitors are fewer. That is why search engine optimization (SEO) is the most efficient and less expensive way of promoting a web site. Visitors that are looking for a specific product or service are directed towards the sites that suit the best their wants. This paper is trying to offer a concrete image regarding the optimum mix in e-commerce focusing on the strategy used and on the SEO tools, elements which are very important for e-business to generate traffic and build a suitable Customer Relationship Management(CRM).
Volume (Year): 3 (2009)
Issue (Month): 1 (July)
|Contact details of provider:|| Postal: Bd.Expozitiei 1B, Bucuresti, Sector 1, Etaj 5, 012101|
Web page: http://www.rau.ro/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:rau:jisomg:v:3:y:2009:i:1:p:220-232. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alex Tabusca)
If references are entirely missing, you can add them using this form.