Integrating Crm Software Applications
Scientists, end users of CRM applications and producers of CRM software, all come to an agreement when talking about the idea of CRM, the CRM strategy or the term CRM. The main aspect is that CRM can be analyzed from two different points of view: CRM – the marketing strategy and CRM – the software. The first term refers to establishing some personalized relationships with the customers that can be afterwards easily managed. This way, it can determine at any time the past client relations, the products (or services) that the customers bought, the products’ range, the products’ price, the type of delivery, all this information being used in anticipation of the future sales. All these things can be physically achieved through a CRM software application whose main function is to properly manage the information relating to customers and to enable personalized communication with them (via e-mail, phone, fax, mail).
Volume (Year): 2 (2008)
Issue (Month): 1 (July)
|Contact details of provider:|| Postal: Bd.Expozitiei 1B, Bucuresti, Sector 1, Etaj 5, 012101|
Web page: http://www.rau.ro/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:rau:jisomg:v:2:y:2008:i:1:p:166-168. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alex Tabusca)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.