Polish nightclubs and bars: Management insights into what customers really want
This research aims to analyse the needs of nightclub and bar customers from emerging and developing Polish market by examining customer preferences towards the servicescape and service offerings provided by such venues. Purposive sampling was used to establish two focus groups within the industry’s main target market age group. This data was then subjected to a frequency analysis in SPSS in order to identify those elements that were most preferred by the majority of respondents in Poland. Our findings point to the significant preferences of Polish club-goers, indicating importance of various elements of the servicescape (e.g. gender of clientele, security, seating, location of dance floor and service offering) in influencing customer decisions to enter a venue.
Volume (Year): 13 (2008)
Issue (Month): 2 ()
Pages: 154 - 169
|Contact details of provider:|| Web page: http://www.hampp-verlag.de/|
|Order Information:|| Postal: Rainer Hampp Verlag, Journals, Marktplatz 5, 86415 Mering, Germany|
Web: http://www.hampp-verlag.de/hampp_e-journals_JEMS.htm Email:
When requesting a correction, please mention this item's handle: RePEc:rai:joeems:doi_10.1688/1862-0019_jeems_2008_02_skinner. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Rainer Hampp)
If references are entirely missing, you can add them using this form.