IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this article or follow this journal

Polish nightclubs and bars: Management insights into what customers really want

  • Heather Skinner
  • Krzysytof Kubacki
  • Scott Parfitt
  • Gloria Moss
Registered author(s):

    This research aims to analyse the needs of nightclub and bar customers from emerging and developing Polish market by examining customer preferences towards the servicescape and service offerings provided by such venues. Purposive sampling was used to establish two focus groups within the industry’s main target market age group. This data was then subjected to a frequency analysis in SPSS in order to identify those elements that were most preferred by the majority of respondents in Poland. Our findings point to the significant preferences of Polish club-goers, indicating importance of various elements of the servicescape (e.g. gender of clientele, security, seating, location of dance floor and service offering) in influencing customer decisions to enter a venue.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.hampp-verlag.de/hampp_e-journals_JEMS.htm#208
    Download Restriction: no

    Article provided by Rainer Hampp Verlag in its journal Journal for East European Management Studies.

    Volume (Year): 13 (2008)
    Issue (Month): 2 ()
    Pages: 154 - 169

    as
    in new window

    Handle: RePEc:rai:joeems:doi_10.1688/1862-0019_jeems_2008_02_skinner
    Contact details of provider: Web page: http://www.hampp-verlag.de/

    Order Information: Postal: Rainer Hampp Verlag, Journals, Marktplatz 5, 86415 Mering, Germany
    Web: http://www.hampp-verlag.de/hampp_e-journals_JEMS.htm Email:


    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:rai:joeems:doi_10.1688/1862-0019_jeems_2008_02_skinner. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Rainer Hampp)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.