IDEAS home Printed from https://ideas.repec.org/a/rai/joeems/doi_10.1688-1862-0019_jeems_2008_02_skinner.html
   My bibliography  Save this article

Polish nightclubs and bars: Management insights into what customers really want

Author

Listed:
  • Heather Skinner
  • Krzysytof Kubacki
  • Scott Parfitt
  • Gloria Moss

Abstract

This research aims to analyse the needs of nightclub and bar customers from emerging and developing Polish market by examining customer preferences towards the servicescape and service offerings provided by such venues. Purposive sampling was used to establish two focus groups within the industry’s main target market age group. This data was then subjected to a frequency analysis in SPSS in order to identify those elements that were most preferred by the majority of respondents in Poland. Our findings point to the significant preferences of Polish club-goers, indicating importance of various elements of the servicescape (e.g. gender of clientele, security, seating, location of dance floor and service offering) in influencing customer decisions to enter a venue.

Suggested Citation

  • Heather Skinner & Krzysytof Kubacki & Scott Parfitt & Gloria Moss, 2008. "Polish nightclubs and bars: Management insights into what customers really want," Journal of East European Management Studies, Rainer Hampp Verlag, vol. 13(2), pages 154-169.
  • Handle: RePEc:rai:joeems:doi_10.1688/1862-0019_jeems_2008_02_skinner
    as

    Download full text from publisher

    File URL: http://www.hampp-verlag.de/hampp_e-journals_JEMS.htm#208
    Download Restriction: no

    More about this item

    Keywords

    Servicescape; nightclubs; bars; customer attitudes; students;

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • P31 - Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rai:joeems:doi_10.1688/1862-0019_jeems_2008_02_skinner. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Rainer Hampp). General contact details of provider: http://www.hampp-verlag.de/ .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.