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Drei Dimensionen der Verantwortung von Konsumenten und Unternehmen (Three Dimensions of the Responsibility of Consumers and Corporations)


  • Neuhaeuser, Christian


Wenn Konsumethik eine nachhaltige Wirkung entfalten soll, dann muss sie als Konsumentenverantwortung verstanden und zur Unternehmensverantwortung ins Verhaeltnis gesetzt werden. Dies bringt zwei entscheidende Vorteile: Erstens laesst sich die zentrale Rolle der moralischen Verantwortung von Konsumenten und Unternehmen herausarbeiten und ihre Notwendigkeit fuer eine faire und oekologische Transformation der politischen und rechtlichen Verantwortung begruenden. Zweitens laesst sich zeigen, wie genau Konsumenten- und Unternehmensverantwortung miteinander verschraenkt sind und warum sie wechselseitig aufeinander angewiesen sind, um ihre volle Wirkung zu entfalten. Damit lassen sich auch zwei der grundlegenden Kritiken der Konsumenten- und Unternehmensverantwortung, naemlich dass sie wirkungslos und normativ unbegruendet seien, aus dem Weg raeumen. (Consumer ethics needs to focus on the responsibility of consumers and be put in touch with corporate responsibility in order to be meaningful. This approach has two crucial advantages: First the central role of a moral responsibility of consumers and corporations for a transformation of their political and legal responsibility in the direction of more fairness and sustainability becomes clearly visible. Second it is possible to see how consumer and corporate responsibility relate to each other and how, if taken together, their impact will grow considerably. Conceptualizing consumer ethics as consumer responsibility thereby also helps to refute two common critical arguments against consumer ethics, namely that it is unfounded and without any considerable effect.)

Suggested Citation

  • Neuhaeuser, Christian, 2012. "Drei Dimensionen der Verantwortung von Konsumenten und Unternehmen (Three Dimensions of the Responsibility of Consumers and Corporations)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 13(3), pages 278-296.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2012_03_neuhaeuser

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    Consumer ethics; consumer responsibility; corporate ethics; corporate responsibility; political responsibility; moral responsibility;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • I30 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General
    • Z10 - Other Special Topics - - Cultural Economics - - - General


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