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Konsumenten- und Agentenethik. Zur Verantwortung fuer moralisches Handeln von und in Unternehmen (Consumer and Agent Ethics. About the accountability for moral action of and inside companies)


  • Enste, Dominik
  • Knelsen, Inna
  • Neumann, Michael


Um trotz der wachsenden Komplexitaet wirtschaftliche Prozesse und ethische Verpflichtungen vereinen zu koennen, ist die Zuweisung von klaren Verantwortlichkeiten unumgaenglich. Der vorliegende Beitrag diskutiert vor dem Hintergrund der Prinzipal-Agenten-Theorie sowie der Empirie aus dem Ersten Engagementbericht, ob und inwieweit die Unternehmenseigner selbst und ihre Mitarbeiter im Vergleich zu den Konsumenten einen deutlich staerkeren Einfluss auf die Einhaltung moralischer Werte von und in Unternehmen leisten koennen und leisten sollten, da sie sowohl besser informiert sind als auch mehr Optionen haben, ethisches Verhalten einzufordern. (Societies are confronted with a growing complexity of economic processes. At the same time, and due to this, companies feel an increasing ethical responsibility. In order to combine market forces and moral action despite this trend, it is essential to allocate responsibilities very clearly. Based on the Principal-Agent-Theory and empirical data from Germany’s “first civic engagement report” this article discusses if and to what extent entrepreneurs, managers and employees can use their influence within the company to push moral concepts and behavior. They are better informed, have a wider range of opportunities and a higher involvement than customers to establish ethical behavior in the company.)

Suggested Citation

  • Enste, Dominik & Knelsen, Inna & Neumann, Michael, 2012. "Konsumenten- und Agentenethik. Zur Verantwortung fuer moralisches Handeln von und in Unternehmen (Consumer and Agent Ethics. About the accountability for moral action of and inside companies)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 13(3), pages 236-254.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2012_03_enste

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    Consumer Ethics; Agent Ethics; civic engagement; Principal-Agent-Theory;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • I30 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General
    • Z10 - Other Special Topics - - Cultural Economics - - - General


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