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Wirtschaftsethik – Individualmoral oder Rahmenordnung? Ein Beitrag zum Einfluss der Verhaltensoekonomik auf die Wirtschaftsethik (Business Ethics – Individual Morality or Economic Framework? A Contribution on the Influence of Behavioral Economics on Business Ethics)


  • Festl, Michael G.
  • Festl-Pell, Diana


Dieser Aufsatz untersucht den Einfluss von neuesten Erkenntnissen der Verhaltensoekonomik auf die Plausibilitaet wirtschaftsethischer Ansaetze. Bekanntlich hat die Verhaltensoekonomik in den letzten Jahren die ausschliessliche Fokussierung auf den Homo Oeconomicus als Idealtyp des wirtschaftlichen Akteurs aufgebrochen und durch ein differenzierteres, insbesondere auch altruistischen Handlungsmotiven gerecht werdendes Bild menschlichen Verhaltens weitgehend ersetzt. Im Gegensatz zu bisherigen Untersuchungen wollen wir zeigen, dass diese Erkenntnisse weniger wirtschaftsethische Ansaetze stuetzen, die den Ort der Moral primaer beim Individuum sehen, als vielmehr solche, die den Ort der Moral vor allem in der Rahmenordnung erblicken. (This essay examines the influence of the latest findings in behavioral economics on the plausibility of approaches in business ethics. As is well known, the former has broken up the supremacy of economic man as the prototype of an economic actor and, by and large, replaced it with a more nuanced picture that does, among other things, justice to altruistic intentions of actors. As opposed to prior research we argue that these findings do not support approaches in business ethics that regard the individual as the primary place of morality but rather ones that find the place of morality first and foremost in an economy’s framework.)

Suggested Citation

  • Festl, Michael G. & Festl-Pell, Diana, 2012. "Wirtschaftsethik – Individualmoral oder Rahmenordnung? Ein Beitrag zum Einfluss der Verhaltensoekonomik auf die Wirtschaftsethik (Business Ethics – Individual Morality or Economic Framework? A Contrib," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 13(2), pages 141-153.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2012_02_festl

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    Business Ethics; Behavioral Economics;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • B40 - Schools of Economic Thought and Methodology - - Economic Methodology - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Z10 - Other Special Topics - - Cultural Economics - - - General


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