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Corporate Communicative Responsibility. Kommunikation als Ziel und Mittel unternehmerischer Verantwortungswahrnehmung – Studienergebnisse aus Oesterreich (Corporate Communicative Responsibility)


  • Weder, Franzisca
  • Karmasin, Matthias


Die Daten eines Querschnittvergleichs von Managerbefragungen aus den Jahren 1995, 2006, 2007 und 2009 aus OEsterreich, eingebettet in die internationale Diskussion, zeigen, dass auf allen Ebenen der unternehmerischen Verantwortungswahrnehmung Kommunikation eine zentrale Rolle spielt. So wird die Verantwortungswahrnehmung kommuniziert (CSR-Kommunikation), darueber hinaus steigt das Bewusstsein fuer eine verantwortliche, da reflektierende (ethische) Kommunikation – unternehmensintern und -extern. (The comparison of the data of four manager surveys 1995, 2006, 2007 and 2009 in Austria embedded in the international discussion about CSR- and sustainability practices shows that there is awareness of the necessity of the corporate responsibility of business, but that possibilities to act are restricted. However, the results show that communication is both a means and an end, when it comes to new potentials of integrating ethical and entrepreneurial acting. The increased consciousness for and reflection of ethical internal and external communication is described as 'return of value-based management'.)

Suggested Citation

  • Weder, Franzisca & Karmasin, Matthias, 2011. "Corporate Communicative Responsibility. Kommunikation als Ziel und Mittel unternehmerischer Verantwortungswahrnehmung – Studienergebnisse aus Oesterreich (Corporate Communicative Responsibility)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 12(3), pages 410-428.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2011_03_weder

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    corporate responsibility; ethics; executives and morality; organizational communication;

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility


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