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Normsetzung in politischen Marktarenen. (Sub-)politische Steuerung durch oeffentliche Aushandlungsprozesse (Setting Norms in Political Market Arenas)


  • Veronika Kneip


Marktarenen sind wesentliche Orte der subpolitischen Konfliktaustragung um die Durchsetzung universaler, menschenrechtlicher Normen auf transnationaler Ebene geworden. Der Beitrag untersucht, inwieweit Aushandlungsprozesse zwischen Unternehmen und unternehmenskritischen Kampagnen zur Etablierung und Durchsetzung entsprechender Normen beitragen koennen. (Conflicts on the implementation and feasibility of transnational social and political norms are not only carried out in the realm of institutionalized politics. As corporate activities are no longer regarded as politically neutral, corporations or entire industries have become targets of public demands and political protest. The article analyzes conflicts between corporations and political consumers with a special focus on so-called anti-corporate campaigns. Are public pressure and corporate need for public legitimation able to foster human rights? What role does strategic communication play for governing political market arenas?)

Suggested Citation

  • Veronika Kneip, 2011. "Normsetzung in politischen Marktarenen. (Sub-)politische Steuerung durch oeffentliche Aushandlungsprozesse (Setting Norms in Political Market Arenas)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 12(1), pages 48-70.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2011_01_kneip

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    Anti-Corporate Campaigns; Public Spheres; Public Pressure; Social Norms; Subpolitics;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility


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