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Regulierung, Normativitaet und Rhetorik. Alte Erkenntnisprobleme in der jungen CSR-Forschung (Regulation, Normativity and Rhetoric: Old Epistemological Problems in the young CSR-Research)


  • Thomas Hajduk
  • Jan Hendrik Quandt


Das dynamische Forschungsfeld CSR laesst bereits einige konkurrierende Denkrichtungen erkennen, die wir als Narrative bezeichnen. Diese Narrative bieten der relativ jungen CSR-Bewegung Identitaeten, die unhinterfragt angenommen werden. Dies wird in der wissenschaftlichen Debatte zu einem Problem, da die vorwissenschaftlichen Praemissen dieser Denkgebaeude nicht offengelegt werden, sondern vermeintlich objektive Sachzwaenge und deren Folgen begruenden. Mehrere Beispiele illustrieren diese These. (The dynamic field of CSR-research already has brought about some competing patterns to which we refer as narratives. These narratives provide identities for a nascent field of research that are accepted without further debate. This can become a problem for research: neither are pre-scientific premises being disclosed nor are seemingly given necessities and their consequences being accounted for. Several examples illustrate our case.)

Suggested Citation

  • Thomas Hajduk & Jan Hendrik Quandt, 2011. "Regulierung, Normativitaet und Rhetorik. Alte Erkenntnisprobleme in der jungen CSR-Forschung (Regulation, Normativity and Rhetoric: Old Epistemological Problems in the young CSR-Research)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 12(1), pages 104-116.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2011_01_hajduk

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    CSR; Epistemology; Ideology; Narrative; Regulation; Standards;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility


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