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Zwischen Boykott und CSR – Eine Beziehungsanalyse zu Unternehmen und NGOs (Caught between Boycott and CSR – An Analysis of Business-NGO-Relations)

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  • Janina Curbach

Abstract

Um zur verstehenden Analyse der vielfaeltigen Beziehungen zwischen dem Unternehmenssektor und Nichtregierungs-Organisationen (NGOs) beizutragen, wird im vorliegenden Artikel die Idee eines hohen gesellschaftlichen Legitimationskapitals von NGOs aufgegriffen. Darauf aufbauend werden die Strategien der Einflussnahme von NGOs und ihre Einflusschancen auf Unternehmen vorgestellt und in Beziehung zu den strategischen Reaktionsmoeglichkeiten von Unternehmen gesetzt. Daraus ergibt sich eine Topographie der Beziehungen zwischen den Akteurstypen. Es wird argumentiert, dass insbesondere die Bestrebungen von Unternehmen, sich durch Corporate Social Responsibility-Engagement gesellschaftlich zu legitimieren, zu einer wichtigen Achse der strategischen Positionierung fuer NGOs gegenueber Unternehmen geworden ist.

Suggested Citation

  • Janina Curbach, 2008. "Zwischen Boykott und CSR – Eine Beziehungsanalyse zu Unternehmen und NGOs (Caught between Boycott and CSR – An Analysis of Business-NGO-Relations)," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 9(3), pages 368-391.
  • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2008_03_curbach
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    Keywords

    Corporate Social Responsibility (CSR); Non-Governmental Organizations (NGOs); Corporate Legitimacy;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • I10 - Health, Education, and Welfare - - Health - - - General
    • I30 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General
    • P40 - Economic Systems - - Other Economic Systems - - - General

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