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Zwischen Boykott und CSR – Eine Beziehungsanalyse zu Unternehmen und NGOs (Caught between Boycott and CSR – An Analysis of Business-NGO-Relations)

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  • Janina Curbach
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    Um zur verstehenden Analyse der vielfaeltigen Beziehungen zwischen dem Unternehmenssektor und Nichtregierungs-Organisationen (NGOs) beizutragen, wird im vorliegenden Artikel die Idee eines hohen gesellschaftlichen Legitimationskapitals von NGOs aufgegriffen. Darauf aufbauend werden die Strategien der Einflussnahme von NGOs und ihre Einflusschancen auf Unternehmen vorgestellt und in Beziehung zu den strategischen Reaktionsmoeglichkeiten von Unternehmen gesetzt. Daraus ergibt sich eine Topographie der Beziehungen zwischen den Akteurstypen. Es wird argumentiert, dass insbesondere die Bestrebungen von Unternehmen, sich durch Corporate Social Responsibility-Engagement gesellschaftlich zu legitimieren, zu einer wichtigen Achse der strategischen Positionierung fuer NGOs gegenueber Unternehmen geworden ist.

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    Article provided by Rainer Hampp Verlag in its journal Zeitschrift fuer Wirtschafts- und Unternehmensethik.

    Volume (Year): 9 (2008)
    Issue (Month): 3 ()
    Pages: 368-391

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    Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2008_03_curbach
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    Order Information: Postal: Rainer Hampp Verlag, Journals, Vorderer Lech 35, 86150 Augsburg, Germany. A subscripton is required to access pdf files. Pay per article is available at
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