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Wofuer uebernehmen Unternehmungen Verantwortung? Und wie kommunizieren sie ihre Verantwortungsuebernahme? – Eine explorative Studie (For What Do Firms Assume Responsibility and How Do They Communicate It? An Explorative Study)

Author

Listed:
  • Beyer, Susan
  • Bohn, Stephan
  • Gruenheid, Toni
  • Haendschke, Sebastian G. M.
  • Kerekes, Raluca
  • Mueller Jonas C.
  • Walgenbach, Peter

Abstract

Auf der Basis der neoinstitutionalistischen Organisationstheorie untersuchen wir mithilfe einer empirischen Analyse der Internetkommunikation von drei DAX30-Unternehmungen die Fragen, wofuer Unternehmungen Verantwortung uebernehmen und wie sie ihre Verantwortungsuebernahme kommunizieren. Wir interpretieren die Ergebnisse der Studie mit Blick auf das Verstaendnis von Unternehmungen im Allgemeinen und innerhalb der Wirtschaftswissenschaften im Besonderen. (In this paper, which is grounded in new institutional theory, we present the results of an empirical study of the internet communication of three German Blue Chip firms on the questions for what firms assume responsibility and how they communicate it. We interpret our results comprehensively and draw conclusions regarding the concept of firms in general and in business administration and economics in particular.)

Suggested Citation

  • Beyer, Susan & Bohn, Stephan & Gruenheid, Toni & Haendschke, Sebastian G. M. & Kerekes, Raluca & Mueller Jonas C. & Walgenbach, Peter, 2014. "Wofuer uebernehmen Unternehmungen Verantwortung? Und wie kommunizieren sie ihre Verantwortungsuebernahme? – Eine explorative Studie (For What Do Firms Assume Responsibility and How Do They Communicate," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 15(1), pages 57-80.
  • Handle: RePEc:rai:ethics:doi:10.1688/zfwu-2014-01-beyer
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    Keywords

    Responsibility of Firms; Social Actor; New Institutionalism; Corporate Citizen; Organization Theory;

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • A14 - General Economics and Teaching - - General Economics - - - Sociology of Economics
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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