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External Elements Of Intercultural Management


  • Ruxandra GEORGESCU

    (University Valahia Targoviste, Romania)

  • Elena Daniela SFICHI

    (University Valahia Targoviste, Romania)

  • Claudia ISTRACHIE

    (University Valahia Targoviste, Romania)


Because nowadays we attach a great importance to our look, this article wants to highlight certain aspects of intercultural management that are external to us, the personal label with which we "come into contact with the whole world” and also this article gives some suggestions that I want to consider for business success. As speakers of a language, we are both "producers" and "consumers" of it. In a sense, this is also the case for the dress code, the "language" of clothing: we dress in a certain way and this send messages to others; We perceive how others are dressed and so we receive messages from them. But there is no difference: we are not the ones who produce the signs. Beyond fashion, myths and motes, clothing, accessories, gesture, face expression, posture and body lines are the first elements that give visual identity to any person. In the business environment, as in the world of fashion, immediate visual identity is the one that generates the first impression.

Suggested Citation

  • Ruxandra GEORGESCU & Elena Daniela SFICHI & Claudia ISTRACHIE, 2017. "External Elements Of Intercultural Management," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 16(2), pages 11-25.
  • Handle: RePEc:pts:journl:y:2017:i:2:p:11-25

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    Time; Culturals aspects; Behavior in cultural management.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility


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