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The French Paradox: How Can We Explain The Assimilation Of Health Biotechnogies?


  • Bertrand PAUGET

    () (European Business School, Paris, France)

  • Xavier PARISOT

    (European Business School, Paris, France)


There is in France and more generally in Europe a paradox. In the agro industry business, the use of biotechnology is suspicious and controversy (see for example the emblematic case of GMOs), the subject is little debate in the health sector. Yet, in those two sectors, the production process of biotechnology is the same. How can we explain those differences? This article aims to explain the reasons for the acceptance of biotechnology in the business of health. Health professionals interviewed in this study leave use the biotechnology as a tool to improve their practices and benefiting their patients. In doing so, they play a key role to facilitate their consumption by the public. This article is based on a qualitative and exploratory methodology. Our sample consists of leaders of biotech companies or selling biotechnology and doctors who use them.

Suggested Citation

  • Bertrand PAUGET & Xavier PARISOT, 2013. "The French Paradox: How Can We Explain The Assimilation Of Health Biotechnogies?," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 12(2), pages 85-94.
  • Handle: RePEc:pts:journl:y:2013:i:2:p:85-94

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    biotechnology; acceptance; technological assimilation; identity.;
    All these keywords.

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • I19 - Health, Education, and Welfare - - Health - - - Other


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