IDEAS home Printed from https://ideas.repec.org/a/prv/pssjpv/582.html

UNIQLO x Manga & Anime: Cultural Globalization and Community Acceptance in Indonesia

Author

Listed:
  • Novi Amalia Putri

    (Universitas Muhammadiyah Malang)

  • Hamdan Nafiatur Rosyida

    (Universitas Muhammadiyah Malang)

  • Havidz Ageng Prakoso

    (Universitas Muhammadiyah Malang)

Abstract

This research aims to examine the role of UNIQLO's collaboration with manga and anime in the globalization of Japanese culture and the global community's acceptance of products with a Japanese cultural identity. This study uses a qualitative method with an in-depth interview approach with 51 respondents involved in the consumption of manga- and anime-themed UNIQLO products. The data obtained were analyzed using NVivo software to identify the main themes in the public acceptance of the product. In addition to the interviews, this research is also supported by a literature review of various studies. The results show that the majority of respondents agree that manga and anime play an important role in people's acceptance of Japanese culture, especially through UNIQLO's collaboration, which integrates popular characters in their product designs. This collaboration not only increases interest in the product, but also introduces broader elements of Japanese culture into consumers' daily lives.

Suggested Citation

  • Novi Amalia Putri & Hamdan Nafiatur Rosyida & Havidz Ageng Prakoso, 2025. "UNIQLO x Manga & Anime: Cultural Globalization and Community Acceptance in Indonesia," Priviet Social Sciences Journal, Privietlab Research Center, vol. 5(8), pages 73-86, August.
    • Handle: RePEc:prv:pssjpv:582
    DOI: 10.55942/pssj.v5i8.582
    as

    Download full text from publisher

    File URL: https://journal.privietlab.org/download.php?id=9816
    Download Restriction: no
    File URL: https://libkey.io/10.55942/pssj.v5i8.582?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prv:pssjpv:582. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mochammad Fahlevi (email available below). General contact details of provider: https://journal.privietlab.org/index.php/PSSJ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.