IDEAS home Printed from https://ideas.repec.org/a/prv/pssjpv/2328.html

Product quality, brand image, lifestyle, and retrospective iPhone purchase-decision ratings among Kisaran’s Generation Z

Author

Listed:
  • Cici Ayu Aprida

    (Universitas Asahan)

  • Tengku Syarifah

    (Department of Management, Faculty of Economics, Universitas Asahan)

Abstract

This This study estimates how perceived product quality, brand image, and lifestyle are associated with retrospective purchase-decision ratings among 96 Generation Z iPhone owners in Kisaran, North Sumatra, Indonesia, selected by purposive sampling, and examines how measurement problems qualify those estimates. The respondent records reproduced in the source thesis reproduce its descriptive statistics but not its regression output, so all estimates were recomputed from the records. Sixteen five-point items formed four composites. The predictors jointly accounted for 34.8% of the variance in decision ratings, R² = .348, F(3, 92) = 16.34, p

Suggested Citation

  • Cici Ayu Aprida & Tengku Syarifah, 2026. "Product quality, brand image, lifestyle, and retrospective iPhone purchase-decision ratings among Kisaran’s Generation Z," Priviet Social Sciences Journal, Privietlab Research Center, vol. 6(10), pages 163-181, October.
    • Handle: RePEc:prv:pssjpv:2328
    DOI: 10.55942/pssj.v6i10.2328
    as

    Download full text from publisher

    File URL: https://journal.privietlab.org/download.php?id=14051
    Download Restriction: no
    File URL: https://libkey.io/10.55942/pssj.v6i10.2328?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prv:pssjpv:2328. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mochammad Fahlevi (email available below). General contact details of provider: https://journal.privietlab.org/index.php/PSSJ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.