IDEAS home Printed from https://ideas.repec.org/a/prv/pssjpv/2257.html

Brand image, scooter lifestyle orientation, product quality, and purchase decisions among Honda automatic scooter buyers

Author

Listed:
  • Nurul Auliannisa

    (Department of Management, Faculty of Economics, Universitas Asahan)

  • Tengku Syarifah

    (Department of Management, Faculty of Economics, Universitas Asahan)

Abstract

This study examines whether product quality, brand image, and scooter lifestyle orientation are associated with purchase-decision evaluations among 84 customers who had bought Honda automatic scooters at one authorised dealership in Kisaran, North Sumatra. The three-item scooter lifestyle orientation scale combines daily-use relevance, interest in new scooter models, and perceived practicality of automatic transmission; it does not directly measure self-congruity. Ordinary least squares regression explained 74.9% of the observed variance, R² = .749, adjusted R² = .740, F(3, 80) = 79.67, p

Suggested Citation

  • Nurul Auliannisa & Tengku Syarifah, 2026. "Brand image, scooter lifestyle orientation, product quality, and purchase decisions among Honda automatic scooter buyers," Priviet Social Sciences Journal, Privietlab Research Center, vol. 6(9), pages 183-193, September.
    • Handle: RePEc:prv:pssjpv:2257
    DOI: 10.55942/pssj.v6i9.2257
    as

    Download full text from publisher

    File URL: https://journal.privietlab.org/download.php?id=13714
    Download Restriction: no
    File URL: https://libkey.io/10.55942/pssj.v6i9.2257?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prv:pssjpv:2257. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mochammad Fahlevi (email available below). General contact details of provider: https://journal.privietlab.org/index.php/PSSJ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.