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The influence of promotion, product image, and product quality on repurchasing decisions of Chatime products (Case study on Chatime consumers in South Tangerang City)

Author

Listed:
  • Kayla Zoraya Hanum

    (Jaya Development University)

  • Mohamad Trio Febriyantoro

    (Jaya Development University)

  • Zulkifli Zulkifli

    (Jaya Development University)

  • Dede Suleman

    (Jaya Development University)

  • Fendi Saputra

    (Jaya Development University)

  • Yohanes Totok Suyoto

    (Jaya Development University)

Abstract

This study aims to determine the effect of Promotion, Product Quality, and Brand Image on Repurchasing Decisions on Chatime Products in South Tangerang City. This study used quantitative research with a sample of 100 respondents, using the Lemeshow formula. Data collection techniques using questionnaires in the form of Gform. The analytical method used is multiple linear regression using the SPSS application as a data processing tool. The results of this study can be seen from the results of multiple linear regression tests with the results of promotion, product quality, and brand image having a positive effect on repurchasing decisions for Chatime products in South Tangerang. The results of the t test show that promotion and brand image have no significant effect on repurchasing decisions

Suggested Citation

  • Kayla Zoraya Hanum & Mohamad Trio Febriyantoro & Zulkifli Zulkifli & Dede Suleman & Fendi Saputra & Yohanes Totok Suyoto, 2022. "The influence of promotion, product image, and product quality on repurchasing decisions of Chatime products (Case study on Chatime consumers in South Tangerang City)," Priviet Social Sciences Journal, Privietlab Research Center, vol. 2(4), pages 25-30, April.
    • Handle: RePEc:prv:pssjpv:178
    DOI: 10.55942/pssj.v2i4.178
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