IDEAS home Printed from https://ideas.repec.org/a/prv/pssjpv/174.html

Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang

Author

Listed:
  • Prita Prasetya

    (School of Business and Economics, Universitas Prasetiya Mulya, Jakarta)

  • Winda Widyanti

    (Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana, Jakarta)

  • Riska Rosdiana

    (Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana, Jakarta)

  • Febrina Mahliza

    (Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana, Jakarta)

  • Dian Primanita Oktasari

    (Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana, Jakarta)

Abstract

Digital marketing is one strategy that business actors can do to promote their business. This community service activity is in the form of training on optimizing digital marketing strategies through E-commerce to increase sales of SME Batik Cikadu, Tanjung Lesung, Pandeglang. Batik Cikadu is one of the creative industries that has experienced a decline in sales due to the pandemic. This training was held face-to-face in the Tanjung Lesung Special Economic Zone (SEZ), Pandeglang Regency, Banten. The training method is in the form of material presentation, followed by discussion and question and answer. The results of this training show the participants' enthusiasm by providing understanding and practical examples in making marketing strategies through social media. With this activity, each group member gains knowledge and experience in digital marketing through e-commerce to make it easier for SMEs to increase brand knowledge to consumers and sales.

Suggested Citation

  • Prita Prasetya & Winda Widyanti & Riska Rosdiana & Febrina Mahliza & Dian Primanita Oktasari, 2022. "Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang," Priviet Social Sciences Journal, Privietlab Research Center, vol. 2(3), pages 6-9, March.
    • Handle: RePEc:prv:pssjpv:174
    DOI: 10.55942/pssj.v2i3.174
    as

    Download full text from publisher

    File URL: https://journal.privietlab.org/download.php?id=9307
    Download Restriction: no
    File URL: https://libkey.io/10.55942/pssj.v2i3.174?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prv:pssjpv:174. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mochammad Fahlevi (email available below). General contact details of provider: https://journal.privietlab.org/index.php/PSSJ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.