IDEAS home Printed from https://ideas.repec.org/a/prv/jeblpv/263.html

Effect of promotion and service quality regarding purchasing decisions at the Pradana Honda Dealer Sawangan Branch

Author

Listed:
  • Surya Budiman

    (Fakultas Ekonomi dan Bisnis, Universitas Pamulang)

  • Asep Sulaeman

    (Fakultas Ekonomi dan Bisnis, Universitas Pamulang)

  • Valeria Shahara

    (Fakultas Ekonomi dan Bisnis, Universitas Pamulang)

Abstract

This research aims to determine the influence of promotions and service quality on purchasing decisions at the Sawangan Branch Honda Pradana Dealer. The method used is quantitative. This data collection technique uses the solving formula, and the sample obtained in this study was 77 respondents from consumers of the Honda Pradana Dealer, Sawangan Branch. The research results show that promotions partially influence purchasing decision variables. Service quality partially influences purchasing decision variables. Promotion and service quality simultaneously influence purchasing decisions. The results of this research suggest that the Honda Pradana Dealer, Sawangan Branch, should provide attractive discounts to customers so that customers will feel satisfied. Apart from that, the Honda Pradana Dealer, Sawangan Branch, provides excellent training to its employees to give more attention to customers. Next, the Honda Pradana Branch Dealer. Sawangan provides discounts to promote its products further and notifies customers of new products on social media so they are interested in buying them.

Suggested Citation

  • Surya Budiman & Asep Sulaeman & Valeria Shahara, 2023. "Effect of promotion and service quality regarding purchasing decisions at the Pradana Honda Dealer Sawangan Branch," Journal of Economics and Business Letters, Privietlab Research Center, vol. 3(6), pages 26-32, December.
    • Handle: RePEc:prv:jeblpv:263
    DOI: 10.55942/jebl.v3i6.263
    as

    Download full text from publisher

    File URL: https://journal.privietlab.org/download.php?id=588
    Download Restriction: no
    File URL: https://libkey.io/10.55942/jebl.v3i6.263?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prv:jeblpv:263. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mochammad Fahlevi (email available below). General contact details of provider: https://journal.privietlab.org/index.php/JEBL .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.