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Investigating online purchase intention in the perspective of technology acceptance model: Empirical finding based on evidence in South Tangerang

Author

Listed:
  • Refina Sari Wiratami

    (Department of Management & Jaya Launch Pad, Universitas Pembangunan Jaya)

  • Yohanes Totok Suyoto

    (Department of Management & Jaya Launch Pad, Universitas Pembangunan Jaya)

  • Endang Pitaloka

    (Department of Management & Jaya Launch Pad, Universitas Pembangunan Jaya)

  • Dede Suleman

    (Department of Management & Jaya Launch Pad, Universitas Pembangunan Jaya)

  • Teguh Prasetio

    (Department of Management & Jaya Launch Pad, Universitas Pembangunan Jaya)

Abstract

Advances in information and communication technology enable consumers to increasingly conduct online purchase transactions. From the perspective of the Technology Acceptance Model (TAM), this study aims to examine the effect of perceived ease to use and perceived usefulness on consumers' intention to buy online in South Tangerang. The study used 130 data obtained through questionnaires distributed online to users of multiple consumer-to-consumer (C2C) e-commerce platforms. Determination of the sample is done by applying a non-probability sampling technique. Using multiple linear regression analysis techniques with SPSS software, the study found that perceived ease to use and perceived usefulness had a positive effect on the intention to buy online. Regression analysis shows that both perceived ease of use and perceived usefulness have significant effects on online purchase intention. However, the effect of perceived usefulness on intention to buy online is greater (β =.199, ρ-value

Suggested Citation

  • Refina Sari Wiratami & Yohanes Totok Suyoto & Endang Pitaloka & Dede Suleman & Teguh Prasetio, 2022. "Investigating online purchase intention in the perspective of technology acceptance model: Empirical finding based on evidence in South Tangerang," Journal of Economics and Business Letters, Privietlab Research Center, vol. 2(4), pages 1-9, October.
    • Handle: RePEc:prv:jeblpv:170
    DOI: 10.55942/jebl.v2i4.170
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