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Economie de l'Internet une économie d'interactions sociales

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  • Thierry Pénard
  • Raphaël Suire

Abstract

[fre] L'objectif de cet article est de comprendre comment les interactions sociales concourent à l'économie d'Internet et en particulier à la dynamique de diffusion des usages en ligne. L'étude des comportements d'adoption permet aussi de mieux appréhender les modèles d'affaires des entreprises présentes sur Internet. Là encore, les interactions sociales, sous la forme d'exter- nalités de réseau, de bouche-à-oreille et d'évaluation jouent un rôle central, en créant la confiance nécessaire aux échanges et en stimulant la demande s'adressant aux entreprises. [eng] Internet Economies: Why Do Social Interactions Matter ? . The interplay between the digital economy and social interactions is a key issue for researchers in the economics of the Internet. The aim of this paper is to understand how social interactions affect the dynamics of Internet adoption and usage. Social interactions also play a key role in the new digital business models. Network externalities as well as virtual word of mouth or recommendations and feedback foster trust and increase both individual and collective demand.

Suggested Citation

  • Thierry Pénard & Raphaël Suire, 2008. "Economie de l'Internet une économie d'interactions sociales," Revue Française d'Économie, Programme National Persée, vol. 22(3), pages 151-187.
    • Handle: RePEc:prs:rfreco:rfeco_0769-0479_2008_num_22_3_1657
    DOI: 10.3406/rfeco.2008.1657
    Note: DOI:10.3406/rfeco.2008.1657
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