La tarification des services sur Internet. Intégration verticale et gratuité
[fre] Cet article traite de la tarification des services sur Internet. Comme sur la plupart des médias, la possibilité de dégager des recettes publicitaires qui augmentent avec l'audience incite les firmes à proposer certains services à des prix inférieurs à leurs coûts. Cependant, la spécificité d'Internet est que, lorsque les firmes offrent des services complémentaires, la complémentarité peut jouer en faveur des concurrents. L'objet de cet article est de déterminer dans quelle mesure la concurrence et le niveau d'intégration verticale affectent les stratégies de prix et plus particulièrement les politiques de gratuité de l'accès. [eng] Pricing on the internet: vertical integration and free services This paper deals about pricing services on the Internet. In the media, as audience increases advertising benefits, firms often tariff under their cost. However, Internet has a specificity: when firms offer complementary services, complementarity can benefit to competitors. The purpose of this paper is to analyze the effects of competition and vertical integration on pricing strategies and particularly on free access.
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Volume (Year): 52 (2001)
Issue (Month): 1 ()
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