IDEAS home Printed from https://ideas.repec.org/a/prs/reveco/reco_0035-2764_1954_num_5_3_407046.html
   My bibliography  Save this article

Les études de marchés aux Etats-Unis

Author

Listed:
  • David A. Revzan

Abstract

[eng] Marketing research is still young science in the United States. The author définies it as the critical examination and analysis of quantitative and qualitative data and materials in order to seek for or to develop basic principles pertaining to the whole field of marketing i.e to the processes and fonctions by which goods and services move form points of production to points of intermediate and ultimate use Marketing research being one of the behavioral sciences its methods are those of the behavioral disciplines It uses especially the following types of scientific methods analogy case method statistical method formal or informal experimental method econometrics historical method contempo raneous analysis and geographical method Some of the most important amongst the questions treated by marketing research are those of product design branding and advertising standardi sation and simplification patent rights distribution storage prices orga nisation of the iirm competition Marketing research is conducted either by internal agencies i.e research departements attached to individual firms or by external agencies which may be marketing research companies chambers of commerce magazines radio stations or governmental federal state or local agencies or pro fessional societies or scientific institutes

Suggested Citation

  • David A. Revzan, 1954. "Les études de marchés aux Etats-Unis," Revue Économique, Programme National Persée, vol. 5(3), pages 404-421.
  • Handle: RePEc:prs:reveco:reco_0035-2764_1954_num_5_3_407046
    DOI: 10.3406/reco.1954.407046
    Note: DOI:10.3406/reco.1954.407046
    as

    Download full text from publisher

    File URL: https://doi.org/10.3406/reco.1954.407046
    Download Restriction: Data and metadata provided by Persée are licensed under a Creative Commons "Attribution-Noncommercial-Share Alike 3.0" License http://creativecommons.org/licenses/by-nc-sa/3.0/

    File URL: https://www.persee.fr/doc/reco_0035-2764_1954_num_5_3_407046
    Download Restriction: Data and metadata provided by Persée are licensed under a Creative Commons "Attribution-Noncommercial-Share Alike 3.0" License http://creativecommons.org/licenses/by-nc-sa/3.0/

    File URL: https://libkey.io/10.3406/reco.1954.407046?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prs:reveco:reco_0035-2764_1954_num_5_3_407046. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Equipe PERSEE (email available below). General contact details of provider: https://www.persee.fr/collection/reco .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.