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Comportement d'achat des consommateurs envers le camembert aoc de Normandie

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  • Georges Giraud
  • Annick Lebecque

Abstract

[fre] L'attitude des consommateurs envers les fromages avec aoc semble positive. Les parts de marché effectives sont moins favorables. L'étude présentée ici porte sur les achats de camembert AOC de Normandie et s'intéresse à l'écart entre déclaration et comportement grâce à un panel scannérisé de consommateurs. Les camemberts avec AOC plaisent ou déplaisent mais ne laissent pas indifférent. Leur part de marché égale à 11,4% est liée à un segment particulier et réduit de consommateurs. Le panel scannérisé paraît un instrument prometteur, quoique complexe, pour l'étude du comportement du consommateur envers les produits typiques vendus en grande distribution. [eng] Consumers'purchase behaviour towards PDO cheese camembert from Normandy - Consumers'attitude seems positive towards PDO cheeses. The observation of the market's shares however lets appear a less favourable reality. Based on a scanned data consumers'panel, the paper is focusing on purchases of PDO camembert from Normandy in order to study the gap between attitude and behaviour. PDO camemberts are really appreciated or rejected but do not leave consumers indifferent. The number of consumers mainly buying them remains small. Despite its complexity the scanned data panel seems a convenient tool to study consumers'behaviour towards typical foods in mass marketing.

Suggested Citation

  • Georges Giraud & Annick Lebecque, 2000. "Comportement d'achat des consommateurs envers le camembert aoc de Normandie," Économie rurale, Programme National Persée, vol. 258(1), pages 19-29.
    • Handle: RePEc:prs:recoru:ecoru_0013-0559_2000_num_258_1_5190
    DOI: 10.3406/ecoru.2000.5190
    Note: DOI:10.3406/ecoru.2000.5190
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