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La mercatique est-elle applicable aux entreprises agricoles ?


  • Louis Lagrange


[eng] Marketing is not used by French farms, because of the commercial department giving up in most of them. Nevertheless marketing is essential for ail farms, more numerous every day, which have a indépendant commercial process. [fre] La mercatique, marketing en anglais, n'est pas utilisée par les entreprises agricoles françaises. Ceci est dû à la disparition de la fonction commerciale dans la majorité des exploitations agricoles. Cependant, la mercatique est indispensable pour toutes les entreprises agricoles de plus en plus nombreuses, qui ont une démarche commerciale autonome.

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  • Louis Lagrange, 1991. "La mercatique est-elle applicable aux entreprises agricoles ?," Économie rurale, Programme National Persée, vol. 206(1), pages 46-51.
  • Handle: RePEc:prs:recoru:ecoru_0013-0559_1991_num_206_1_4238
    Note: DOI:10.3406/ecoru.1991.4238

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    References listed on IDEAS

    1. Glover, Fred & Martinson, Fred, 1987. "Multiple-use land planning and conflict resolution by multiple objective linear programming," European Journal of Operational Research, Elsevier, vol. 28(3), pages 343-350, March.
    2. Hartwig De Haen, 1982. "Economic aspects of policies to control nitrate contamination resulting from agricultural production," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 9(4), pages 443-465.
    3. Helm, Dieter & Pearce, David W, 1990. "Assessment: Economic Policy towards the Environment," Oxford Review of Economic Policy, Oxford University Press, vol. 6(1), pages 1-16, Spring.
    4. Tietenberg, T H, 1990. "Economic Instruments for Environmental Regulation," Oxford Review of Economic Policy, Oxford University Press, vol. 6(1), pages 17-33, Spring.
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