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La mercatique est-elle applicable aux entreprises agricoles ?

Listed author(s):
  • Louis Lagrange
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    [eng] Marketing is not used by French farms, because of the commercial department giving up in most of them. Nevertheless marketing is essential for ail farms, more numerous every day, which have a indépendant commercial process. [fre] La mercatique, marketing en anglais, n'est pas utilisée par les entreprises agricoles françaises. Ceci est dû à la disparition de la fonction commerciale dans la majorité des exploitations agricoles. Cependant, la mercatique est indispensable pour toutes les entreprises agricoles de plus en plus nombreuses, qui ont une démarche commerciale autonome.

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    Article provided by Programme National Persée in its journal Économie rurale.

    Volume (Year): 206 (1991)
    Issue (Month): 1 ()
    Pages: 46-51

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    Handle: RePEc:prs:recoru:ecoru_0013-0559_1991_num_206_1_4238
    Note: DOI:10.3406/ecoru.1991.4238
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