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La responsabilité sociétale des entreprises, facteur de développement de l'investissement socialement responsable

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  • François Fatoux

Abstract

[fre] La RSE et l’ISR permettent de construire des liens entre les pratiques des entreprises et les décisions de placement des investisseurs. Actuellement, cette « interaction » fait l’objet de questionnements : est-ce une démarche marketing, accompagnant l’émergence du développement durable ? Ces concepts vont-ils changer durablement les comportements des entreprises et des investisseurs ? L’interaction RSE/ISR amène à trois types de remarques que cet article développe successivement : . - les deux démarches s’inscrivent dans une logique de mesure de performance financière et sociétale ; . - la RSE a généré des outils de reporting et de rating qui peuvent accélérer la promotion de l’ISR ; . - l’ISR va inciter les entreprises pratiquant la responsabilité sociétale à professionnaliser davantage ces outils, notamment dans une logique de création de valeur. . Classification JEL : G11, M14 [eng] Is the Corporate Social Responsibility a factor of SRI’s development ? . CSR and SRI allow to construct links between the practices of firms and decisions of investment. Nowadays, these links raise questions : is it a marketing step, emerging with the sustainable development ? Are these concepts going to change permanently behaviours of firms and investors ? The links between CSR and SRI bring to three types of comments that this article develops successively : . - both steps lie within a logic of measure of financial and social performance ; . - CSR generated reporting and rating tools which can speed up the promotion of ISR ; . - SRI will encourage socially responsible firms to professionalize these tools, notably in a logic of value creation. . JEL classification : G11, M14

Suggested Citation

  • François Fatoux, 2006. "La responsabilité sociétale des entreprises, facteur de développement de l'investissement socialement responsable," Revue d'Économie Financière, Programme National Persée, vol. 85(4), pages 41-47.
  • Handle: RePEc:prs:recofi:ecofi_0987-3368_2006_num_85_4_4141
    DOI: 10.3406/ecofi.2006.4141
    Note: DOI:10.3406/ecofi.2006.4141
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    JEL classification:

    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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