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Les économies d'échelle dans l'industrie des médias

Listed author(s):
  • Marc Bourreau
  • Michel Gensollen
  • Jérôme Perani

[fre] La théorie économique considère que la production de contenu est une activité à forts coûts fixes, présentant des économies d'échelle. Cette analyse se heurte pourtant à l'observation empirique : souvent, plus un programme de télévision ou un film remporte un large succès, plus il a coûté cher. Dans cet article, nous proposons une formalisation de la fonction de coût de production d'un programme, qui concilie l'idée théorique d'une fonction à forts coûts fixes et l'observation empirique. Cette proposition s'appuie, d'une part, sur une estimation de la fonction de coût de production dans la télévision payante et, d'autre part, sur une analyse des raisons qui peuvent expliquer la croissance des coûts de production des contenus avec l'audience visée. [eng] The economic literature considers that in the media industry, production is characterized by large fixed costs and economies of scale. This idea is questioned by empirical evidence : it is often the case that the larger the audience for a program or a movie, the higher the production cost. In this article, we propose a program production cost function that reconciles the theory of large fixed costs in content production with empirical evidence. To that end, we develop an empirical estimation of the program cost function in pay-television and we provide some ideas to explain why production cost is an increasing function of the targeted audience.

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Article provided by Programme National Persée in its journal Revue d'économie industrielle.

Volume (Year): 100 (2002)
Issue (Month): 1 ()
Pages: 119-136

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Handle: RePEc:prs:recind:rei_0154-3229_2002_num_100_1_987
Note: DOI:10.3406/rei.2002.987
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