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Bonne résistance du commerce en 1979

Author

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  • Jean Albert
  • Guy Stehlé

Abstract

[spa] Buena resistencia del commercio en 1979 - Como cada año, a partir de enero, el INSEE realize y presentó ante la Comisión de las cuentas comerciales de la Nacion, un balance provisional de la situación del comercio en 1979. El anàlisis coyuntural revela una evolución indecisa de las ventas a razón del elevado nivel que alcanzaron a fines del año 1978. La reactivación se hizo patente en el segundo semestre, tanto en comercio al por mayor como en el comercio al por menor. Los bienes de equipo hogarenos, en especial, gozan nuevamente el favor de los hogares aunque impere una fase de ralentización del consumo global. Al modesto desarrollo de la actividad (un + 2,5 %) le corresponde un incremento del número de establecimientos y de puestos de trabajo de un grado de importancia parecido (un + 2 %). Las creaciones netas de establecimientos se fueron, de hecho, desarrollando con relación a 1978 mas las de los hiper y de los supermercados experimentaron cierto retroceso. No obstante, el exito de los comercios de gran superficie no tiene nada que ver con ello : los establecimientos en los que predomina lo alimenticio acarrea una proporción más y más importante de las compras efectuadas por los hogares; su participación en el comercio alimenticio, así como en la alimentación en general se va incrementando; finalmente, el giro del gran comercio aumenta con mayor rapidez que el del pequeño y del mediano comercio. [eng] Business Held its Own in 1979 - In January the INSEE completed its yearly provisional balance sheet of the trade situation in 1979 and presented it to the Commission des comptes commerciaux de la Nation. The analysis of the current situation shows that there was an uneven evolution of sales due to the high levels attained at the end of 1978. There has been recovery during the second half of the year both in the wholesale and retail sectors. Sales of household appliances in particular have picked up although overall consumption is undergoing a slowdown. The slight increase in trade (-f- 2.5) has been accompanied by a corresponding growth in the number of businesses and in the level of employment (+ 2 % respectively). The net increase of the total number of companies has, in fact, risen considerably since 1978, but the increase of super-markets and giant retailers seems to have peaked. Nevertheless, large-scale retail outlets are by no means declining in popularity and are receiving an ever increasing proportion of spending in their grocery sections. Their share of the food and grocery market continues to grow. Lastly, the turnover of large-scale retailers is increasing more rapidly than that of small and medium-sized businesses. [fre] Comme chaque année, l'INSEE a réalisé et présenté dès janvier à la Commission des comptes commerciaux de la Nation un bilan provisoire de la situation du commerce en 1979. L'analyse conjoncturelle révèle une évolution hésitante des ventes en raison du haut niveau atteint fin 1978. La reprise se fait sentir au second semestre aussi bien dans le commerce de gros que dans celui de détail. Les biens d'équipement du foyer, en particulier, retrouvent la faveur des ménages alors qu'on se situe dans une phase de ralentissement de la consommation globale. Au modeste développement de l'activité (+ 2,5 %), correspond une progression du nombre d'établissements et de l'emploi du même ordre de grandeur (+ 2 %). Les créations nettes d'établissements se sont en fait vivement accrues par rapport à 1978 mais celles des hyper et supermarchés ont connu un certain tassement. Le succès des grandes surfaces n'est cependant pas en cause : celles à prédominance alimentaire drainent une proportion de plus en plus importante des achats des ménages; leur part de marché dans le commerce alimentaire ainsi que dans l'alimentation générale va croissant; enfin le chiffre d'affaires du grand commerce augmente plus vite que celui du petit et moyen commerce.

Suggested Citation

  • Jean Albert & Guy Stehlé, 1980. "Bonne résistance du commerce en 1979," Économie et Statistique, Programme National Persée, vol. 120(1), pages 39-51.
  • Handle: RePEc:prs:ecstat:estat_0336-1454_1980_num_120_1_4331
    DOI: 10.3406/estat.1980.4331
    Note: DOI:10.3406/estat.1980.4331
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