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La percée de la télé-couleur

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  • Alain Trognon

Abstract

[fre] II y a un peu plus de vingt ans, 2 % seulement des ménages possédaient simultanément un réfrigérateur, un téléviseur et une machine à laver en 1978, 70 % des foyers sont dans ce cas. Si certains appareils, comme le réfrigérateur font désormais partie de la panoplie normale d'un ménage, d'autres apparus plus récemment, telle la machine à laver la vaisselle, représentent encore un achat peu fréquent. Mais ce que l'on retiendra surtout de l'enquête de «Conjoncture auprès des ménages » de novembre 1978, c'est la diffusion très rapide du téléviseur-couleur. Cette enquête qui, jusqu'en 1977 s'appelait « Attitudes et intentions d'achats des particuliers », est effectuée chaque année par l'INSEE depuis lors. [eng] The Breakthrough of Color Television - A little over 20 years ago, only 2 % of households simultaneously owned a refrigerator, a television, and a washing machine. In 1978, the figure had risen to 70 %. Although certain appliances, such as the refrigerator, have become standard household items, others, which have been introduced more recently, such as the washing machine, are still purchased rather unfrequently. However, the most striking result of the study of « the Economic Situation within Households » of November of 1978 was the rapid spread of color television. This survey which until 1977 was known as «Attitudes and Motivations in buying of the individual Consumer», has been undertaken annually by the INSEE since 1977. [spa] La television en color se abre paso - Hace algo más de veinte anos un 2 % de los hogares solamente posefan a la vez una nevera electrica, un televisor y una lavadora automatical en 1978 es el caso del 70 % de los hogares. Si algunos electrodomésticos, tal como la nevera electrica, forman parte hoy día de los enseres domésticos de uso corriente en un hogar, otros que aparecieron en fecha más reciente como, el lavavajillas por ejemplo son todavla de vente poca extendida. Mas, lo que se desprende sobre todo de la encuesta « Conjoncture auprès des ménages » (Coyuntura cerca de los hogares) de noviembre de 1978 es que el televisor en color se va difundiendo con gran rapidez. La antecitada encuesta, titulada hasta 1977 «Attitudes et intentions d'achats des particuliers » esta llevada a cabo por el INSEE cada ano.

Suggested Citation

  • Alain Trognon, 1979. "La percée de la télé-couleur," Économie et Statistique, Programme National Persée, vol. 110(1), pages 37-41.
  • Handle: RePEc:prs:ecstat:estat_0336-1454_1979_num_110_1_4256
    Note: DOI:10.3406/estat.1979.4256
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