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Fully Harmonized EU Law and Regulation of Advertising
[Problematika harmonizace práva EU v oblasti regulace reklamy]

Author

Listed:
  • Jan Vavrečka
  • Petr Štěpánek

Abstract

There is a development of a professional discussions about the correct way of implementation of this law, about a right interpretation of regulatory rules and about a unification of administrative supervision in this area. With all this effort, just few people deal with the actual merit of definition of advertising. Although all advertising regulations unify rules and their interpretation, remains the chaos among the Member States in what these rules actually regulate - what is considered as an advertising. Material definition of advertising and its legal definition is incomprehensibly overlooked and in contrast performs against harmonized efforts at lower levels, which in this context may be a little bit decadent.

Suggested Citation

  • Jan Vavrečka & Petr Štěpánek, 2012. "Fully Harmonized EU Law and Regulation of Advertising [Problematika harmonizace práva EU v oblasti regulace reklamy]," Současná Evropa, Prague University of Economics and Business, vol. 2012(2), pages 135-145.
    • Handle: RePEc:prg:jnlsev:v:2012:y:2012:i:2:id:7:p:135-145
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