Recenze publikace Gustava Tomka a Věry Vávrové Marketing od myšlenky k realizaci
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- Macdonald, Emma K. & Sharp, Byron M., 2000. "Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 5-15, April.
- Tapan Biswas, 2012. "The Marshallian Consumer," Review of Economic Analysis, Rimini Centre for Economic Analysis, vol. 4(1), pages 165-174, June.
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