War grounds for business strategies
In today´s globalised hypercompetition dominated world, companies are often fighting for survival. The article tries to find a way out in the usage of military strategies represented e.g. by the well respected work of the chinese general Sun Tzu "The Art of War". The company´s goal is to generate profit and managers should aim to achieve this goal by using every available information and opportunity, preferably without direct competitive encounter. "The Art of War" and other timeless military works give us today more then ever an inspiration how to succeed in today´s hard business world.
Volume (Year): 2008 (2008)
Issue (Month): 3 ()
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