In the last period we can follow the increased signification of marketing focused on customer. This also increases the emphasis on socially responsible performance of companies in the marketing strategy. In the 21st century becomes the philosophy of enterprises the socially responsibility of companies. It is firstly connected to the external activities of companies, thus with marketing as well. The degree of connection between social responsibility of companies and various marketing strategies differ. In our contribution we investigate this connections in marketing strategies to customers relationships. We give attention to two types of this strategies - Customer Relationship Management and marketing strategies of company controlled by customers. We mostly investigate the reality in selected service companies in Slovak Republic. The results shown in the contribution are only synthesis of detail analysis performed in specific research.
Volume (Year): 2007 (2007)
Issue (Month): 1 ()
|Contact details of provider:|| Postal: |
Phone: (02) 24 09 51 11
Fax: (02) 24 22 06 57
Web page: http://www.vse.cz/
More information through EDIRC
|Order Information:|| Postal: Redakce Ekonomika a management, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3|
Web: http://www.vse.cz/eam/ Email:
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Jeffrey R. Brown, 2014. "Introduction," Tax Policy and the Economy, University of Chicago Press, vol. 28(1), pages xiii - xvi.
When requesting a correction, please mention this item's handle: RePEc:prg:jnleam:v:2007:y:2007:i:1:id:6. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Vaclav Subrta)
If references are entirely missing, you can add them using this form.