In the last period we can follow the increased signification of marketing focused on customer. This also increases the emphasis on socially responsible performance of companies in the marketing strategy. In the 21st century becomes the philosophy of enterprises the socially responsibility of companies. It is firstly connected to the external activities of companies, thus with marketing as well. The degree of connection between social responsibility of companies and various marketing strategies differ. In our contribution we investigate this connections in marketing strategies to customers relationships. We give attention to two types of this strategies - Customer Relationship Management and marketing strategies of company controlled by customers. We mostly investigate the reality in selected service companies in Slovak Republic. The results shown in the contribution are only synthesis of detail analysis performed in specific research.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 2007 (2007)
Issue (Month): 1 ()
|Contact details of provider:|| Postal: nam. W. Churchilla 4, 130 67 Praha 3|
Phone: (02) 24 09 51 11
Fax: (02) 24 22 06 57
Web page: http://www.vse.cz/
More information through EDIRC
|Order Information:|| Postal: Redakce Ekonomika a management, Vysoká škola ekonomická v Praze, nám. W. Churchilla 4, 130 67 Praha 3|
Web: http://www.vse.cz/eam/ Email:
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Jeffrey R. Brown, 2014. "Introduction," Tax Policy and the Economy, University of Chicago Press, vol. 28(1), pages xiii - xvi.
When requesting a correction, please mention this item's handle: RePEc:prg:jnleam:v:2007:y:2007:i:1:id:6. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Frantisek Sokolovsky)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.