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Напрями Підтримки Конкурентоспроможності Банківських Продуктів У Сучасних Умовах
[Directions of Support of Banking Products Competitiveness in Modern Conditions]

Author

Listed:
  • Vynogradnya Vita

    (Hryhoriy Skovoroda State Pedagogical University of Pereyaslav-Khmelnytsky)

Abstract

У статті виконаний аналіз основних напрямків конкурентоспроможності комерційних банків України в сучасних умовах. Визначено основні цінові та нецінові характеристики банківських продуктів та критерії їхньої якості для клієнтів. Встановлено, що конкурентоспроможність послуг вимагає від банку постійної роботи щодо удосконалення їхнього надання та вивчення потреб клієнтів. The article analyzes the main areas of competitiveness of commercial banks in Ukraine in modern conditions. The basic price and non-price characteristics of banking products and criteria of quality for customers have been defined. It has been established, that the competitiveness of bank services requires constant efforts to improve their provision and learning needs of customers.

Suggested Citation

  • Vynogradnya Vita, 2016. "Напрями Підтримки Конкурентоспроможності Банківських Продуктів У Сучасних Умовах [Directions of Support of Banking Products Competitiveness in Modern Conditions]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 2(10(15)), pages 1.22-1.30, October.
    • Handle: RePEc:pos:journl:15-3
    DOI: 10.22178/pos.15-6
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    More about this item

    Keywords

    banking product; competitiveness; quality of service; банківський продукт; конкурентоспроможність; якість обслуговування.;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G31 - Financial Economics - - Corporate Finance and Governance - - - Capital Budgeting; Fixed Investment and Inventory Studies

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