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Analysis of local information systems of Ecuador and the importance of urban marketing

Author

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  • Stefany CEVALLOS

    (National University of Public Service, Budapest, Hungary)

Abstract

This article addresses the importance of urban marketing in Local Information Systems in Ecuador. The government with the aim of planning and making decisions in real time should include the perspective of a new model of city in function of the new social needs and the construction of an image for its own country and the international arena to acelereate the local economy development. This research, describes the social impact of urban marketing in the construction of the cities to attract Foreign Direct Investment (FDI). Public management, plays a fundamental role in the development of different programs in the field of the digitalization of services to generate viable solutions and try to improve the quality of life of its inhabitants. Urban marketing and the ICT are a fundamental support for these. Citizens, businesses, governments and employees are a policy priority because cities are key factors for the new industrial scenario to converge all segments of society for ICT deployment and use. In addition, the article presents Local Information Systems for highlighting smart governance. The methodology used is secondary data sources including various types of books, journal articles, government reports and implementation plans.

Suggested Citation

  • Stefany CEVALLOS, 2021. "Analysis of local information systems of Ecuador and the importance of urban marketing," Smart Cities and Regional Development (SCRD) Journal, Smart-EDU Hub, vol. 5(1), pages 45-51, February.
    • Handle: RePEc:pop:journl:v:5:y:2021:i:1:p:45-51
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    More about this item

    Keywords

    Smart governance; FDI; image; ICT;
    All these keywords.

    JEL classification:

    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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