IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0359209.html

Turkish yoga consumers’ motivation: A scale development study

Author

Listed:
  • Yeser Eroglu Eskicioglu
  • Dilsad Coknaz
  • Sureyya Karsu
  • Meltem Nurtanıs Velioglu

Abstract

In the growing yoga market, the purchasing behavior of yoga consumers constitutes one of the important research areas. Turkey is a new market for yoga. Information on the reasons and motivations of consumers in this market for purchase of yoga-related services/products is quite limited. For this reason, this study aims to develop a valid and reliable scale to determine the motivations of yoga consumers in Turkey to participate in yoga. The study was structured based on the Scale Development Process. A three-stage process consisting of Item Development, Scale Development and Scale Evaluation was carried out. As a result of the study, a scale consisting of 5 dimensions and 24 items was obtained. The scale shows that yoga consumers in Turkey have intrinsic motivations related to escape and achievement and extrinsic motivations related to visibility, socialization and reference. We hope that the scale developed in this study will contribute to the field in terms of identifying and making sense of the motivations of yoga consumers in similar markets such as Turkey, where yoga is/will be newly developing.

Suggested Citation

  • Yeser Eroglu Eskicioglu & Dilsad Coknaz & Sureyya Karsu & Meltem Nurtanıs Velioglu, 2026. "Turkish yoga consumers’ motivation: A scale development study," PLOS ONE, Public Library of Science, vol. 21(10), pages 1-22, October.
    • Handle: RePEc:plo:pone00:0359209
    DOI: 10.1371/journal.pone.0359209
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0359209
    Download Restriction: no
    File URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0359209&type=printable
    Download Restriction: no
    File URL: https://libkey.io/10.1371/journal.pone.0359209?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0359209. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.