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The impact of analytical cognitive style on business model innovation in new ventures: The moderating role of self-efficacy and environmental uncertainty

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  • Li Hui
  • Zhang Xuebing

Abstract

In the context of digital-intelligent transformation, the deep integration of data elements has reshaped the cognitive boundaries of entrepreneurial decision-making. New ventures that leverage rational, data-driven analysis to guide strategic choices can transcend the bounded rationality of traditional experiential decision-making, thereby enhancing operational efficiency, market competitiveness, and long-term sustainability. Drawing on a social cognitive perspective, this study empirically examines survey data from 138 start-up firms to investigate the impact of analytical cognitive style on business model innovation in new ventures. Results indicate that analytical cognitive style is positively associated with both efficiency-oriented and novelty-oriented types of BMI. Moreover, entrepreneurial self-efficacy positively moderates the relationship between analytical cognitive style and efficiency-oriented BMI, while negatively moderating the relationship between analytical cognitive style and novelty-oriented BMI. Additionally, environmental uncertainty negatively moderates the link between analytical cognitive style and novelty-oriented BMI. These findings provide meaningful theoretical insights into the cognitive foundations of BMI and offer practical guidance for entrepreneurs seeking to innovate under conditions of uncertainty.

Suggested Citation

  • Li Hui & Zhang Xuebing, 2025. "The impact of analytical cognitive style on business model innovation in new ventures: The moderating role of self-efficacy and environmental uncertainty," PLOS ONE, Public Library of Science, vol. 20(10), pages 1-16, October.
    • Handle: RePEc:plo:pone00:0335256
    DOI: 10.1371/journal.pone.0335256
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