Lay conceptions of “being moved” (“bewegt sein”) include a joyful and a sad type: Implications for theory and research
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DOI: 10.1371/journal.pone.0276808
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- Jiewen Hong & Angela Y. Lee, 2010. "Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(3), pages 456-472, October.
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