IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0273007.html

An investigation into the relationship between multimedia lecture design and learners’ engagement behaviours using web log analysis

Author

Listed:
  • Cailbhe Doherty

Abstract

The purpose of this transaction log analysis was to evaluate university students’ engagement behaviours with a catalogue of multimedia lectures. These lectures incorporated selected instructional design principles from the cognitive theory of multimedia learning (CTML). Specifically, thirty-two multimedia lectures which differentially employed the signalling, segmenting and embodiment principles from the CTML were delivered to a cohort of 92 students throughout an academic trimester. Engagement with each multimedia lecture was measured in three domains: affective engagement was measured using a Likert-style survey that accompanied each multimedia lecture; behavioural engagement was measured using the web logs provided by YouTube Studio analytics (average watch time); cognitive engagement was measured using students’ average score on a quiz that accompanied each multimedia lecture. Separate multiple linear regression analyses for measures of affective, behavioural and cognitive engagement revealed that multimedia lectures that ‘stacked’ the instructional design principles of embodiment (whereby the lecture was interspersed with clips of an enthusiastic onscreen instructor), segmenting (where lectures were divided into shorter, user-paced segments) and signalling (where onscreen labels highlighted important material) increased measures of engagement, including overall watch time, number of survey submission and number of quiz attempts (P

Suggested Citation

  • Cailbhe Doherty, 2022. "An investigation into the relationship between multimedia lecture design and learners’ engagement behaviours using web log analysis," PLOS ONE, Public Library of Science, vol. 17(8), pages 1-17, August.
    • Handle: RePEc:plo:pone00:0273007
    DOI: 10.1371/journal.pone.0273007
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0273007
    Download Restriction: no
    File URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0273007&type=printable
    Download Restriction: no
    File URL: https://libkey.io/10.1371/journal.pone.0273007?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0273007. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.