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Impression formation stimuli: A corpus of behavior statements rated on morality, competence, informativeness, and believability

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  • Amy Mickelberg
  • Bradley Walker
  • Ullrich K H Ecker
  • Piers Howe
  • Andrew Perfors
  • Nicolas Fay

Abstract

To investigate impression formation, researchers tend to rely on statements that describe a person’s behavior (e.g., “Alex ridicules people behind their backs”). These statements are presented to participants who then rate their impressions of the person. However, a corpus of behavior statements is costly to generate, and pre-existing corpora may be outdated and might not measure the dimension(s) of interest. The present study makes available a normed corpus of 160 contemporary behavior statements that were rated on 4 dimensions relevant to impression formation: morality, competence, informativeness, and believability. In addition, we show that the different dimensions are non-independent, exhibiting a range of linear and non-linear relationships, which may present a problem for past research. However, researchers interested in impression formation can control for these relationships (e.g., statistically) using the present corpus of behavior statements.

Suggested Citation

  • Amy Mickelberg & Bradley Walker & Ullrich K H Ecker & Piers Howe & Andrew Perfors & Nicolas Fay, 2022. "Impression formation stimuli: A corpus of behavior statements rated on morality, competence, informativeness, and believability," PLOS ONE, Public Library of Science, vol. 17(6), pages 1-15, June.
    • Handle: RePEc:plo:pone00:0269393
    DOI: 10.1371/journal.pone.0269393
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