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A methodologically sound survey of Chinese consumers’ willingness to participate in courier, express, and parcel companies’ green logistics

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  • Muhammad Jawad Sajid
  • Ernesto D R Santibanez Gonzalez
  • Jie Zhan
  • Xiaohong Song
  • Yubo Sun
  • Jing Xie

Abstract

The environmental footprint of courier, express, and parcel (CEP) logistics is significant and growing, owing to increased e-commerce. Consumer willingness to participate in the green logistics of CEPs, however, has been understudied. This study addresses this knowledge gap by surveying 155 Chinese consumers about their willingness to participate in CEP green logistics. Additionally, this research identifies some technical issues with previous survey research. Three main factors were extracted after the data were tested for reliability and validity using exploratory factor analysis with principal axis factor extraction and confirmatory factor analysis with diagonally weighted least squares. Consumer willingness is positively correlated with economic (8 items), operational (3 items), and social (3 items) factors, with a statistical significance of p

Suggested Citation

  • Muhammad Jawad Sajid & Ernesto D R Santibanez Gonzalez & Jie Zhan & Xiaohong Song & Yubo Sun & Jing Xie, 2021. "A methodologically sound survey of Chinese consumers’ willingness to participate in courier, express, and parcel companies’ green logistics," PLOS ONE, Public Library of Science, vol. 16(7), pages 1-26, July.
    • Handle: RePEc:plo:pone00:0255532
    DOI: 10.1371/journal.pone.0255532
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