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Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use

Author

Listed:
  • Juan Hou
  • Yingge Zhu
  • Jie Tong
  • Yamikani Ndasauka
  • Xiaoyi Fang

Abstract

This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure motivation and herding motivation. Confirmatory factor analysis, reliability and validity tests show that the questionnaire has good structural validity, internal consistency and split-half reliability. The SNSU-MMG can be used as a measurement tool for users' social networking sites use implicit motivation.

Suggested Citation

  • Juan Hou & Yingge Zhu & Jie Tong & Yamikani Ndasauka & Xiaoyi Fang, 2020. "Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-14, May.
    • Handle: RePEc:plo:pone00:0233205
    DOI: 10.1371/journal.pone.0233205
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