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Improving Survey Response Rates from Parents in School-Based Research Using a Multi-Level Approach

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  • Elizabeth J Schilpzand
  • Emma Sciberras
  • Daryl Efron
  • Vicki Anderson
  • Jan M Nicholson

Abstract

Background: While schools can provide a comprehensive sampling frame for community-based studies of children and their families, recruitment is challenging. Multi-level approaches which engage multiple school stakeholders have been recommended but few studies have documented their effects. This paper compares the impact of a standard versus enhanced engagement approach on multiple indicators of recruitment: parent response rates, response times, reminders required and sample characteristics. Methods: Parents and teachers were distributed a brief screening questionnaire as a first step for recruitment to a longitudinal study, with two cohorts recruited in consecutive years (cohort 1 2011, cohort 2 2012). For cohort 2, additional engagement strategies included the use of pre-notification postcards, improved study materials, and recruitment progress graphs provided to school staff. Chi-square and t-tests were used to examine cohort differences. Results: Compared to cohort 1, a higher proportion of cohort 2 parents responded to the survey (76% versus 69%; p

Suggested Citation

  • Elizabeth J Schilpzand & Emma Sciberras & Daryl Efron & Vicki Anderson & Jan M Nicholson, 2015. "Improving Survey Response Rates from Parents in School-Based Research Using a Multi-Level Approach," PLOS ONE, Public Library of Science, vol. 10(5), pages 1-11, May.
    • Handle: RePEc:plo:pone00:0126950
    DOI: 10.1371/journal.pone.0126950
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