IDEAS home Printed from https://ideas.repec.org/a/pkp/jnmams/v3y2016i2p49-64id2533.html
   My bibliography  Save this article

The Role of Habit and Emotional Regulation on Entertainment Video

Author

Listed:
  • Elif Ozkaya

Abstract

Communication research has largely sought to explore how users come to consume media. This study examines audience selection of entertainment media, in particular television program genres streamed in the online environment. By drawing from social cognitive theory, it is the aim of this study to investigate whether acts of emotional self-regulation can provide an explanation for selective exposure to media entertainment. In an experimental setting, mood management theory and social cognitive theory are pitted against each other in determining content preference under the influence of sad moods. Putting all subjects in a sad mood, and manipulating habit strengths for comedic and dramatic content, it is predicted that subjects whose emotional self-regulation is depleted will select more habitual entertainment video options than non-depleted subjects.

Suggested Citation

  • Elif Ozkaya, 2016. "The Role of Habit and Emotional Regulation on Entertainment Video," Journal of New Media and Mass Communication, Conscientia Beam, vol. 3(2), pages 49-64.
    • Handle: RePEc:pkp:jnmams:v:3:y:2016:i:2:p:49-64:id:2533
    as

    Download full text from publisher

    File URL: https://archive.conscientiabeam.com/index.php/91/article/view/2533/3897
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pkp:jnmams:v:3:y:2016:i:2:p:49-64:id:2533. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dim Michael (email available below). General contact details of provider: https://archive.conscientiabeam.com/index.php/91/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.